Says Shahab Shirmohammadi, Liquid Death’s Marketing Strategist, “we’ve experienced and experimented a lot in the space and things that are working for us is to give exclusive VIP access from our holders to our owners, as people want to be associated with the brand”.
Matias Marquez, CEO and Co-founder of ethos, led an engaging discussion at the June, 2023 D2 X RICE Conference in Chicago.Īs a new brand, Liquid Death has gone straight after fans (customers) through it’s Murder Head Death Club NFT collection, where owners are entitled to VIP benefits like exclusive items, access to VIP events, and special pricing on merch. Legacy and up-and-coming brands may use different strategy approaches to create activations and collections. Emerging Brands – How to Ensure Successful Web3 ExecutionĪs the use of digital products continues to grow, brands have the chance to foster long-term engagement and brand loyalty through immersive experiences.
